Workshops
LeadsBD offers a variety of intreactive workshops - ideal for companies or firms wanting a crash course in Business Development Strategy and Execution.
Workshop 1 : Business Development Strategy
In this 2-to-3-hour executive workshop, we partner with clients to develop and implement a clear, strategic Business Development framework that delivers real commercial outcomes.
Ideal for business owners who want to understand the mechanics of scaling. Clients leave with a clear roadmap and the insights needed to develop their own bespoke framework for growth.
This workshop is the first step of our 4-step BD strategy service.
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We begin by aligning BD activity with the organisation’s strategic intentions. | Together, we develop a target list that includes priority companies and key personnel. This creates a focused pipeline for purposeful outreach. | We help clients gather relevant intelligence to understand how to approach and add value to each target. This research ensures BD actions are informed, relevant, and strategically aligned. | With a clear research foundation, we design targeted BD actions to create natural touchpoints and opportunities for meaningful engagement and eventual conversion. |
Workshop 2: Marketing & Business Development
In this 2-hour workshop we discuss the integration of B2B Marketing and Business Development and ensure they no longer operate in silos. In this workshop, we break down exactly how these two functions should integrate to drive revenue.
We explore the symbiotic relationship how Marketing provides the "air cover" and strategic qualification, and how Business Development capitalises on “doing”. You will learn specific marketing tactics designed to penetrate niche industries, ensuring that your BD efforts are focused on qualified, warmed-up targets rather than cold lists.
Workshop 3: Business Development Crash Course
This interactive session takes a deep dive into the core principles of Business Development, including tips and tricks to bring out your inner BD self.
During the 2-hour workshop, we move quickly from theory to practice, using hands-on exercises to teach the mechanics of valid BD relationship building. Participants will learn how to identify opportunities and manage connections, leaving with a toolkit of positive, repeatable BD habits that can be immediately integrated into their daily workflow.
Get In Touch
If any of our workshops sound beneficial to your business, get in touch with peter@leadsbd.co.nz today to learn more.
Key Services
BD Strategy
BD & Marketing Synergy
BD Crash Course
Why Choose Us
Years of experience
Business Development Experts
Proven Results