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Our Story

Our Mission is to Transform the BD Landscape

In professional services, growth usually rests on a handful of rainmakers. Everyone else has a network, expertise and relationships built on merit, but no system for turning that into opportunities. We think that's the biggest untapped source of growth in most firms.

Our mission is to build BD capability across whole teams, not just at the top. We work alongside professionals fortnightly to develop the skills, accountability and consistency that turn quiet relationships into real opportunities over time. No scripts, no sales posture, no pushing before the moment is right. Just structured, relationship-first business development that fits how professional services actually works.

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Our Values

At the heart of Leads BD are our core values – enjoyment, adding value, sharing, and support. These values guide everything we do, from the way we interact with clients and colleagues to the solutions we deliver.

Our Philosophy

Business Development in not a department - its consistent, simple actions taken by our clients staff, at the right time, supported by the right system.

Programme Feedback

A process people can make their own

The programme combines structure and accountability with enough flexibility for every participant to develop business in a way that feels natural.

“The Leads BD Facilitation Programme has provided us with a practical and structured approach to business development that delivers real results.”

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Meet The Team

Meet Our Team of Experts

Meet Our Team
of Experts

Our greatest asset is our team of dedicated consultants, who bring a wealth of expertise and passion to every project.

Peter Williams

Managing Director

As co-founder and Director of Leads BD Limited, Peter leverages 35 years of commercial experience to help clients convert ideas into reality. A strategic thinker with an eye for the big picture, Peter has an extensive background in business management—including co-founding the multi-discipline firm Veros Property Services—and is known for his unique ability to provide clarity where others see chaos. His entrepreneurial spirit extends beyond consulting; he is the inventor of the globally successful Supertee kicking range endorsed by professional athletes. When he isn't mentoring future business leaders, Peter can be found following the black line in the pool or supporting local rugby.

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Harris Williams

Co Founder

Harris is the co-founder and General Manager of Leads BD Limited, bringing a dynamic mix of entrepreneurial drive and data-focused strategy to the team. With a background that includes founding a digital marketing agency and managing significant budgets for regional organisations, Harris specialises in integrating healthy business development structures and utilising custom CRM tools to extract clear, actionable insights. He is passionate about eliminating the "grey" from performance measurement to help aspirational leaders and teams grow. Outside of work, Harris is deeply committed to his community, having stood as a candidate in the 2024 local elections and played as a Baywide Champion premier rugby player.

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John-Paul McKay

Business Growth Partner

John-Paul (JP) is a seasoned Sales and Marketing executive with over 20 years of experience navigating the unique landscape of New Zealand's primary sector. JP combines a proven track record of leading national sales teams with a decade-long focus on spearheading digital transformation and modern engagement strategies. His expertise bridges the gap between traditional agricultural business dynamics and the evolving needs of corporates and SMEs, making him a specialist in member-based structures. Known for his ability to translate complex industry challenges into scalable growth opportunities, JP remains a pivotal figure in connecting New Zealand's core industries with forward-thinking commercial solutions.

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Geoff Kirkham

Business Growth Partner

Geoff is a senior commercial strategist with more than 20 years’ experience advising CEOs, founders, boards, and senior leaders across New Zealand, Australia, Hong Kong, and Singapore. He has worked extensively across professional services, construction, engineering, franchising, retail, and corporate environments, helping organisations clarify direction, strengthen market presence, and build high‑trust commercial relationships. His extensive cross‑sector network enables clients to benefit from the strengths and capabilities of other parties, converting ideas into measurable commercial outcomes. Geoff is recognised for providing clarity where others see complexity — a core attribute that aligns strongly with the Leads BD Business Growth Partner model.

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