How Does It Work?

Leads BD partner with clients to develop and implement a clear, strategic Business Development plan that effectively targets key clients or new business sectors.

Our 4 Step Process

1. Business Strategy Alignment

We begin by aligning BD activity with the organisation's strategic intentions.

• Priority sectors

• Growth areas

• Service-line focus

  
  

2. Target Identification

Together, we develop a target list that includes:

• Priority companies within each chosen sector

• Key personnel and decision-makers

• This creates a focused pipeline for purposeful outreach.

3. Research & Insights

We help clients gather relevant intelligence to understand how to approach and add value to each target.

• Industry associations and business groups that the target belongs to

• Relevant information, interests, or pain points

• Community involvement

• Marketing behaviour and visibility

• Allies, partners, or affiliates influencing their operation

• Confirmation of key decision makers and contact details

• This research ensures BD actions are informed, relevant, and strategically aligned.

4. BD Actions

With a clear research foundation, we design targeted BD actions such as:

• Present to relevant associations

• Attend shared target events

• Host internal presentations

• Publish interest-based papers

• Optimise informative banners (e.g., LinkedIn)

• Join key industry groups

• Pursue sponsorship outreach

• Align marketing visibility

• Leverage affiliate referrals

• These actions create natural touch-points and opportunities for meaningful engagement and eventual conversion.

Get In Touch

If developing or harnessing your Business Development Strategy sounds beneficial to your business, get in touch with peter@leadsbd.co.nz today to learn more.